here’s our story…

At BUAN, we inspire, educate, and empower individuals to reach their full potential. Whether you’re new to fitness or an experienced athlete, we guide you to becoming the champion you want to be.

“BUAN” is an Irish word, meaning enduring – It symbolises strength, resilience and commitment.

We use the word “Champion” to describe our members who train with us. A ‘Champion’ is someone who consistently commits to self improvement and being the best they can be. It’s not just about sport, its about being the champion of your story, and your life!

Founded from years of coaching experience with elite-level athletes and individuals new to training. BUAN combines science-based, best-practice methods, for everyone – from improving strength, performance, and mindset, to enhancing overall health and fitness.

meet the team

Conor Clifford

Owner / Coach

andy foley

Owner / Coach

ciaran doran

Coach

Rachel Callery

Coach

about us

At BUAN, we believe every individual has the power to excel. Whether you’re a seasoned athlete, new to strength and conditioning, or just beginning your fitness journey, we’re here to help you unlock your full potential. With over 10 years of experience, we’ve worked with inter-county and high level club GAA teams, professional and semi-professional soccer. As well as individual athletes from a variety of sports – triathlons and marathons to boxing and rugby, we bring expertise from multiple disciplines to ensure you achieve your goals.

We’re not just about athletes—we’re committed to helping everyone become a ‘champion’. We work with youth sports, where we’ve implemented Player Development Pathways, people new to strength and conditioning, over 65s, and those navigating pre and postnatal fitness. Whether you’re looking to get stronger, improve overall health, or make fitness a part of your lifestyle, we provide a welcoming environment where the gym becomes your sport.

Our expert coaches offer tailored training that focuses on strength, conditioning, and positive well-being. With high-performance testing, programming, and coaching to intercounty and professional standards, we equip you with the tools to succeed at the highest level.

We take a holistic approach to fitness that empowers you to take control of your training. We combine strength and conditioning with a culture focused on resilience and self-belief. At BUAN, we believe in training the body and the mind. Our programs are designed to create real strength, develop power and help you move and feel better – benefiting you in all aspects of life, while also empowering you to face any challenge head-on.

Personalised Training: Tailored programs designed to meet your goals, your training history, and personal fitness needs.

Flexibility of Training : Train on your time, not stuck to a class timetable or a rigid hour long session. Offering proper coaching in supportive and motivating environment.

Performance Coaching: Specialized coaching for athletes, focusing on power, speed, agility, and overall performance.

Performance Testing – With our expertise and our range of state of the art sport science equipment we can offer testing of strength, power, speed and aerobic fitness – helping direct your training.

Nutrition Guidance: Practical advice on how to fuel your body for peak performance and effective recovery.

Recovery Techniques: Stretching and mobility routines to help you recover and perform at your best.

At BUAN, our values are the foundation of everything we do. They guide us in helping you achieve your best performance and empowering our champions to excel:

Respecting Every Champion, Period: We honour every individual who steps into our gym. No matter your background, experience, or goals, you deserve our full respect and support.

Being Authentic with Our Champions, NO BULLSHIT: We believe in honesty and transparency. We communicate clearly with our champions—no false promises, just real work leading to real results.

Honesty and Working Hard, Our Super Strengths: Integrity is key. We are committed to putting in the hard work and being transparent every step of the way.

The Power of Grit and Building Self-Belief; Steeliness: We believe in the strength of perseverance. We train with grit, resilience, and an unwavering belief in our abilities.

We exist to inspire, educate, and empower champions to reach their full potential. At BUAN, it’s not just about fitness—it’s about pushing past limits, gaining mental strength, and realising the power within you to be the best version of yourself. Our purpose drives every program, every coaching session, and every interaction within our community.

Our mission is to empower people to take control of their lives and guide them on a path to becoming the champion they want to be. We offer tailored programs and flexible training times within a community of champions, where everyone feels like they belong. Whether you’re just starting or you’re already an experienced athlete, we are here to support you every step of the way.

To revolutionise the way people in Ireland train, think, perform, and live. At BUAN, we are committed to changing the fitness landscape by not only improving physical strength but by transforming mindsets and performance across the board. We aim to inspire a new generation of champions who approach training, life, and challenges with unwavering dedication and mental fortitude.

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